The dilemma

A million dollar question:
To buy or to build

What you need to know to make the right decision.

In today's rapidly evolving digital landscape, video businesses find themselves at a crossroads when choosing between building a custom OTT platform from the ground up or opting for a white label solution. Balancing factors like budget constraints, time-to-market pressures, unique feature requirements, and the need for seamless user experiences bring an intricate challenge.

First things first: The role of content quality.

Before diving into the specifics of Build or Buy, it's important to note that regardless of the platform's technological aspects, the quality of the content you provide will be a key driver in attracting and retaining an audience. High-quality, engaging, and unique content is the linchpin of any successful OTT service. As the adage goes, "Content is king."

Why Quality Content Makes Buying More Attractive

Faster time-to-market

Buying a ready-made solution allows you to focus on curating quality content right from the get-go. The quicker you can launch your platform, the sooner you can start attracting an audience with your standout content.

Resource Allocation 

Developing a platform in-house requires a significant investment in terms of both time and human resources. By opting to buy, you can allocate more of those precious resources to creating or acquiring top-notch content.


Building a platform requires a deep well of technical expertise, but so does creating quality content. Buying allows you to put your in-house talent where it might be more valuable: on content creation and curation.


With a quicker ROI from buying, you can reinvest the profits into improving your content library or even funding original productions. In contrast, the costs of building and maintaining a platform can divert funds from your content budget.

User Experience

Established third-party solutions often come with a proven track record in providing a smooth user experience. A better user interface can enhance content discovery and engagement, making it easier for your audience to find and enjoy your high-quality content.

Evolving with the Market

As OTT technology evolves, keeping your platform up-to-date will require continuous investment. Buying ensures you're benefiting from the latest features and integrations, allowing you to adapt more swiftly to market demands, which in turn helps to better showcase your quality content.


Build vs Buy

Upgrade the default Android TV Launcher with a premium set-top box experience that is uniquely tailored to your brand.


For media

Deliver and evolve the next generation of OTT streaming services with flexible end-to-end solutions, specialist services, and global around-the-clock support.

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For operators

Stand out from the set-top box crowd and maximize revenue streams with a suite of highly customizable UX templates and an optimized back-end ecosystem.

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For sports

Engage your fans, understand your audience, and maximize ROI across your digital product portfolio with a broad suite of immersive digital solutions specifically designed for sports.

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For hospitality

Deliver an engaging and interactive guest experience while optimizing the workflow for staff with a multi-screen video-centric solution that caters to hotels of all shapes and sizes.

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For enterprise

Optimize your organization’s use of video for information, communication and entertainment with a cloud-based multi-screen solution that centralizes all employee and customer interactions.

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For healthcare

Upgrade the patient experience and boost operational efficiencies with a complete multi-screen system for all your video needs in a hospital or residential care environment.

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