Strategies for smaller, thematic and niche SVOD streaming services. Take a creative approach to partnering, lean on content exclusivity and well-defined service branding.
Online video streaming has grown over the last decade to become a major global industry, with countless streaming services across different business models all competing for customers’ attention. For customers this is overwhelmingly positive—the availability of a broad range of streaming services means that they can pick and choose services that provide the content that they enjoy, from large global services that offer something for everyone to smaller services specializing in specific genres or niche content.
For companies looking to enter the streaming space, the sheer scale of competition might pose a never-ending list of challenges, with the cost of technology and content an obvious barrier to entry while services differentiation and discoverability pose significant challenges to longer-term ambitions. But there are lessons to be drawn from examples of how smaller streaming services have navigated the modern streaming landscape, by identifying and targeting the right market and audience, by creatively seeking out partners and by making the most of content with limited investment. While global SVOD services dominate most markets at a mass-market level, there remains a sizable opportunity for services focusing on niche content and audiences.
In this whitepaper "Bridging the Gap: Winning Strategies for Small to Medium-sized SVODs", learn how:
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Bridging the gap - Winning strategies for small to medium-sized SVODs