insights & news > Insights

Cloud-Powered OTT: Cutting TCO and Amplifying Streaming Success


David MacPhie

Sales Director

September 5, 2023




The landscape of Over-The-Top (OTT) content delivery is ever-evolving, and migrating to a cloud-based platform is emerging as a pivotal strategy. In the face of economic uncertainties, the need to cut costs and maintain competitiveness has become paramount. This blog post delves into the strategic migration of OTT platforms to the cloud, highlighting how this move not only ensures cost-efficiency but also amplifies streaming success.

In an era where economic dynamics are continually reshaping industries, OTT providers are seeking innovative ways to ensure their survival and stay competitive. Migrating to a cloud-based model presents an opportunity to address this challenge while fostering scalability, flexibility, and operational efficiency.

Cloud platforms offer Operation Scalability, Flexibility, and Efficiency of Resource Use

Cloud platforms provide OTT businesses with a unique advantage: seamless scalability. This agility allows them to optimize resource utilization during peak and off-peak periods, preventing resource wastage and ensuring optimal performance. Imagine effortlessly accommodating surging viewer demands during a much-anticipated series launch, and then scaling down during quieter periods, all without overburdening operational costs.

Moreover, the cloud facilitates efficient development, testing, and deployment of new features or updates. This streamlines the development lifecycle, slashing development-related costs, and reducing time-to-market. Leveraging the cloud's on-demand resources, OTT providers can experiment with new features to ensure resonance with their audience before committing substantial resources.

Predictability Gives Full Control in a Volatile Market

Given the market's volatility, strategic planning is essential to navigate uncertainties. Cloud platforms offer financial predictability through fixed monthly fees or consumption-based models, enabling OTT providers to anticipate their expenses accurately and allocate resources judiciously. This predictability enables better budgeting and cost control, as there are no unexpected spikes in infrastructure or maintenance costs. Hence,decision-makers are empowered to exert better control over financial outlays, facilitating swift responses to market shifts.

 Infrastructure and Maintenance Optimization

Among the most compelling benefits of migrating to a cloud-based OTT platform is the elimination of upfront investments in hardware and data centers. The need for physical servers, storage, and networking equipment is eradicated, freeing businesses from the financial burden of constant hardware upgrades and maintenance.

Additionally, the cloud model streamlines maintenance, with cloud providers shouldering the responsibility of hardware upkeep, software updates, and security patches. This reduces reliance on an extensive in-house IT team and minimizes ongoing maintenance costs, allowing OTT providers to concentrate more on enriching content offerings and viewer experiences.

The migration to a cloud-powered OTT platform represents not only a technological shift but also a strategic decision that aligns with the evolving industry landscape. In a world where content delivery is paramount and cost-efficiency is critical, embracing the cloud offers a pathway to cutting costs and amplifying streaming success. The ability to scale operations seamlessly, achieve financial predictability, and eliminate infrastructure concerns empowers OTT providers to steer their own course.

Discover Accedo One: Ready to streamline your OTT costs and strategize your monetization effectively? Accedo One is your trusted partner. With our SaaS solution, slash unnecessary expenses and gain invaluable insights to choose the most effective OTT monetization strategy. Dive deep with Accedo One and elevate your streaming revenue streams. 

Meet us at IBC 2023 in Amsterdam this September 15-18th. Let’s discuss how we can help you elevate your OTT revenue streams with Accedo One. Book a meeting here. 


Download Now

Share this article

Discover what's next for you.

Speak with one of our video experts to see how far your video service can go.

Contact Us
2 black semi-circles touching on a white background

Cloud-Powered OTT: Cutting TCO and Amplifying Streaming Success