From idea to proof-of-concept in hours: How Accedo One accelerates OTT service launches

At Accedo One, we know that technology is only as powerful as the people who use it. That’s why we want to highlight not just the platform itself, but the perspectives of our team who work with customers every day.

In this interview, we sat down with our Business Development Director, Joe Foster, to hear how he uses Accedo One in his role. He shares the feature he values most, why it makes a difference for our customers, and how it’s changing the way prospects experience what an OTT service could look like - even in just a few hours.
‍

Q: Could you start by telling us a bit about your role at Accedo, specifically how you work with Accedo One and interact with our customers?‍

I’m one of two Business Development Directors at Accedo. My role is to help content owners who are either setting up or migrating their streaming/OTT service achieve their goals with Accedo One.

Q: Thinking about your role, which Accedo One feature do you find yourself championing or valuing the most, and why does it stand out?‍

In short, Accedo One is a powerful toolbox that lets our customers build and manage their own streaming service without any coding - everything is editorial. Behind the scenes, the Accedo One team also has access to additional tools that allow us to better support our clients, many of which also don’t require developer involvement.

My personal favorite feature is a simple button that lets me create a new customer service instantly. With it, I can generate a version of a customer or prospect’s streaming service in just a few hours. It’s such a small action, but it delivers huge value.
‍

Q: Can you describe a "before and after" scenario where this feature made a big difference?

‍Prospects are often looking for an immediate solution. Before this feature, if a prospect wanted to see a version of their service, it meant reaching out to several internal teams and developers, which could take days or even weeks. That made it impractical to quickly provide proof-of-concept (PoC) demos.

Now, I can spin up a version of their service pretty much overnight. This not only shows prospects how quickly we can take them to market, but also gives them something tangible to present to their board or stakeholders. It makes their vision feel real, much faster.

Q: In such a fast-paced environment, how has customer feedback influenced the development or use of this feature?‍

When someone is considering Accedo One, what they value most is the chance to try it themselves. One of the key differentiators of the platform is its robust self-service design tools. By giving prospects direct access to create and experiment, we’ve been able to show just how advanced ready-made SaaS services have become.
‍

Q: Beyond its primary function, has this feature brought any unexpected benefits?‍

Yes - an important one. By creating service versions so quickly, I get to see first-hand the real-world challenges customers face around design, branding, packaging, and promotion. This not only gives me valuable insights to feed back into improving our product, but also helps me guide other prospects facing similar challenges.

—

At the end of the day, Accedo One is designed to empower both customers and our team. By making what used to be a time-consuming process increasingly simple, prospects are able to see their ideas come to life in hours instead of weeks. For our Business Development Directors, that means delivering value faster, and gaining insights that feed directly back into product improvements.