How Accedo One’s preview feature helps customers design with confidence

Accedo One is constantly evolving, shaped by the needs and feedback of our customers. Behind the scenes, our Customer Success Managers play a crucial role in guiding clients through onboarding, setup, and beyond, helping them make the most of the platform. In this interview, we sit down with Malin Hultgren, Customer Success Manager at Accedo, to learn about the feature she values the most - and how it has transformed the way customers build and maintain their OTT services.
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Could you start by telling us a bit about your role at Accedo, specifically how you work with Accedo One and interact with our customers?

I work as a Customer Success Manager, helping our customers on the Accedo One ride - from onboarding to publishing in production and beyond. My role is about showing and guiding them on how to use the many features in Accedo One to both enhance the end-user experience and make app maintenance easier.

Even though Accedo One serves as a platform, it’s amazing to see how different each app looks once our customers add their own unique flavor. Knowing that I’m contributing to their success makes me proud.
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Thinking about your role, which Accedo One feature do you find yourself championing or valuing the most, and why?

The preview feature. I’ve worked in many CMSs over the years, and Accedo One is by far the best. You instantly see what the page will look like without publishing, and you can smoothly update all apps in one go.

Even better, the preview allows you to individually update the look for different form factors - desktop, smart TV, mobile, and tablet - so you can quickly see what works best for each platform.
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Can you describe a "before and after" scenario where this feature significantly improved a process or solved a challenge for a customer?

I once worked with a customer who had a zillion questions about how their content would display in the apps. It was a bit tricky at first to align on what they were really after. I asked them to hold off until we had sample content in place.

Once their content was ingested in the OVP with correct metadata and linked to Accedo One, I showed them how easily they could build a beautiful page with highlighted content - unique for each user and platform. And the best part? It could all be maintained with minimal effort for the editors.
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In a fast-paced environment where Accedo One is constantly evolving, how has customer feedback influenced the development or ongoing use of this feature?

Each time I meet a new customer, I can sense a little anxiety about learning a new tool and handling both the Admin UI and the apps. But honestly, I never feel anxious myself. The Admin UI is so intuitive and user-friendly that after just a one-hour walkthrough, customers are already much more relaxed.

The questions that follow are usually at a much more detailed and advanced level, and I can tell that they’re eager to end the meeting just so they can dive in and start creating. That’s a great sign.
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Beyond its primary function, what’s an unexpected way this feature has proven valuable for you or your customers?

“Seeing is believing,” they say. Not everyone is a natural designer who can foresee what a page should look like. Accedo One’s what-you-see-is-what-you-get UI, paired with proven style options, makes it possible for anyone to design inviting, click-friendly pages.

It enables customers to turn big, high-flying visions into relatable, manageable apps - no design expertise required.

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