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Multi-platform video business: key devices in focus

Having a strong presence on a couple of key devices for your audience is significantly more beneficial for the video business than having a weak presence on many.


Neringa Kudeviciute

Product Marketing Manager

November 22, 2022



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The reach of video streaming services is ever-growing. To ensure that your service has the best chance for success, careful consideration which devices to launch on is a crucial part of any video business. Computers, mobile devices, connected TVs, Smart TVs, streaming devices and gaming consoles are some of the most popular devices for video businesses. 

Though it might be tempting to aim to cover all platforms at once, it’s important to remember that quality is better than quantity when it comes to video services. Our experience at Accedo shows that having a strong presence on a couple key devices for your audience is significantly more beneficial for the business than having a weak presence on many. 

With that in mind, here are four devices we deem to be essential for any video streaming service looking to make a mark:


These days, smartphones are like tiny computers that fit in our pockets. They’re always with us, which makes them the perfect delivery method for on-demand content. Moreover, as data plans have become more affordable and widespread, people are using their phones to consume more and more video. YouTube says that mobile video consumption rises 100% every year. For these reasons, it’s essential that your video streaming service is available on smartphones. 

However, the downside of mobile devices is that they have small screens and low-quality audio, which can create a poor viewing experience for users.


Though tablets and smarphones have gained in popularity in recent years, desktop computers are still the primary way people consume video content at home. That’s why it’s so important to have a robust desktop experience for your video streaming service to cover for the audiences at home. 

Connected TVs

Connected TVs have large screens and high-quality audio, which creates a great viewing experience for users. In addition, Connected TVs are always connected to the internet, meaning users do not need to download or install any additional software. 

The downside of connected TVs is that the implementation requires a high upfront investment. In addition, the content discovery experience on connected TVs is not as robust as on other platforms.

Streaming Devices 

Being live on popular streaming devices like Roku, Amazon Fire TV, and Apple TV to reach cord-cutters and viewers who don't use traditional cable packages could be vital for your video business. Fortunately, most streaming devices support a wide variety of apps, so adding your video streaming service is often a relatively straightforward process. 

In conclusion, ensure that your video streaming service has the best chance of success by learning all you can about your audience. Don’t try to be everywhere at once: focus on providing a great experience on a few key platforms where your viewers are most active, continuously re-evaluate the viewer engagement and make informed business decisions to grow and scale your OTT platform. 

Ready to fire up your video business? Book a demo today with one of our video experts at Accedo One - an award-winning white-label OTT platform built to launch your next video streaming service in no time.


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