Gifting

For popular streaming services, it's increasingly common for users to want to share their favorite content with friends and family. To help you tap into this demand, Accedo One now supports a new Gifting feature (Web only). This allows your subscribers to easily purchase and gift subscriptions, making it a perfect way for them to share the joy of your service. This feature is available for all customers using MPP/Aptitude or Cleeng for their subscription management.

Using the Gifting feature, your customers can purchase and send digital gift subscriptions - which can lead to new loyal customers for your service. 
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How does the gifting feature work? 

Gifting allows users to give the gift of subscription-based content. The functionality varies slightly depending on whether you’re a customer of Cleeng or MPP: 

• Cleeng offers subscription-based gifting (i.e. a subscription starts on redemption), while MPP’s gifts are credit-based (i.e. credit is added to the recipient’s account on redemption). 
• On Cleeng, a user needs to be logged in for both purchase and redemption of a gift, while for MPP a login is only required for redemption.
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Purchasing a gift 

To purchase a gift, a user accesses the gifting screen via a gift purchase link.
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On the next step, the user selects one of the available gift options. 
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The gifter then enters the recipient’s details and adds a personalized message. 
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A success message confirms the gift purchase. 
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Redeeming a gift

The recipient of the gift will access the flow via a “redeem” link in their email message. They then enter the gift code they received in the email. 
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For Cleeng, they then activate their subscription right away. 
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For MPP, the gifted amount is automatically applied towards the cost of a new subscription. Should the gift not cover the full subscription, they are then asked to enter their card details. 
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A success message confirms the gift redemption. 
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How do I set up this feature? 

For Cleeng customers, gifting works out of the box and you can get started right away. Log into the Accedo One guide for detailed steps on how to configure the feature in both the Cleeng interface and Accedo One. 

For MPP customers, a bespoke middleware module is needed in order to make use of the feature. You can either build this yourself using your own technology resources, or ask Accedo to build this for you at a cost. Please contact your Customer Success Manager in either case for discussion and guidance.