The power to customize with manual personalization

KNOWLEDGE HUB

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Put your users in control! Manual Personalization gives the user the power to customize their browsing experience by selecting their favorite topics and interests.

When you create your own OTT platform allows you to deliver relevant content to each individual user, leading to deeper engagement, greater satisfaction, and increased brand loyalty.

The opportunities in using Manual Personalisation are (nearly) endless - a few examples are:

Streaming services for children can be personalized to offer content that is not only age-appropriate but also aligns with their interests and developmental stages.
Sports streaming platforms can provide dedicated sections for fans of specific teams or sports - including live games, player interviews, behind-the-scenes content, and in-depth analysis tailored to the user's favorite team or sport.
For services with multiple channels, users can be offered a choice during the sign-up process to select which channel aligns more with their interests.
Platforms with a regional focus, such as news services, can let the user choose their region in order to provide local news to the relevant audience.
And for any OTT service - letting the user choose their favorite categories or topics will enable you to surface relevant content to each user in an efficient way.
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How does Manual Personalization work?

Upon their first launch of the app, users will encounter a personalization screen - provided they haven't already chosen their preferences. This screen allows them to select their interests, such as favorite teams, categories, or regions, to curate a personalized experience.

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