FRDM+

Driven by purpose: How FRDM+ found stability and adaptability with Accedo One

When the world shut down in 2020, most live events hit the brakes. But for YouTube creator and race car driver Cleetus McFarland, it was the spark that started an entirely new kind of engine.

Having just bought the Freedom Factory racetrack in late 2019, Cleetus suddenly found himself with an empty venue and a hungry fanbase stuck at home. Instead of waiting it out, his team decided to take a wild gamble: “Let’s put on a pay-per-view and see what happens.”

That first livestream blew every expectation out of the water. What started as a one-off experiment turned into a roaring success - and before long, FRDM+ was born.

Building a destination for racers and fans

By 2022, the team behind Cleetus’ racing empire had launched No Brakes LLC, with the goal of building a platform that could do justice to their growing audience - FRDM+. 

FRDM+ is a destination where creators and racers alike can put on their own live streamed shows. “Built by racers, for racers - and for every fan who wants to feel like they’re right there in the pits.”

The first version of the service was built on Shopify - rough around the edges, but functional. Yet as their events grew and more creators wanted to get involved, it became clear they needed something stronger.

Shifting gears with Accedo One

When it came time to take FRDM+ to the next level, the team looked for a partner who could match their speed and ambition.

“I’m always on the hunt for best-in-class tools,” says Jonny Mill, President for FRDM+. “Accedo One stood out as the clear choice. For a small, fast-moving crew like ours, it gives us the consistency, reliability, and support we need to keep the engine running full throttle.”

With Accedo One, FRDM+ gained the power to launch across multiple apps, maintain a polished visual identity, and update content instantly. 

“It turned what used to feel like a grind into a streamlined machine. We can now focus on creating wild, high-energy events, knowing the tech under the hood can handle whatever we throw at it.”

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Switching CRMs without losing speed

Recently, FRDM+ decided to switch their user and subscription management provider to Cleeng - a big move for a live streaming service with an active fanbase.

“Anytime you migrate to a new system, it’s like hitting pit road - you risk falling behind a bit. But Accedo and Cleeng worked hand-in-hand to make the transition smooth.”, Jonny says. 

The switch was strategic. Cleeng’s flexibility and scalability fit perfectly with FRDM+’s long-term vision. Four months in, they’re already seeing the foundation take shape. 

What helped make this transition a positive experience was Accedo One’s ability to adapt quickly to FRDM+’s needs, supporting the move through its  Marketplace integration without disruption to the live experience.

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A supportive partnership

For FRDM+, the most valuable part of the partnership isn’t just the technology. 

“Live events move fast. If something goes sideways midstream, having an entire support team ready to jump in is priceless,” Jonny says. “Accedo has treated us like a top-tier partner from day one - not just another client on the list.”

From direct conversations with Accedo’s leadership team to seeing their feedback turned into real feature improvements, the FRDM+ team feels fully supported at every turn.

“That kind of collaboration is huge,” they conclude. “It gives us the confidence to keep pushing forward in a fiercely competitive space, knowing our platform is backed by people who are just as committed to our success as we are.”

In summary

FRDM+ is a movement built on speed, grit, and community. And with Accedo One as their technology pit crew, they’ve built a platform that’s fast, flexible, and future-ready.