Kent Cricket

Kent Cricket launched KentCricketPlay on Easel TV's platform, becoming the first County Cricket club to manage their own pay-per-view (PPV) streaming service. Achieved in under a week, the platform streamed six live Vitality Blast matches and was managed by a single, non-technical in-house team member. The service not only engaged existing fans but also set the stage for future streaming innovations.

Introduction

Kent Cricket needed a quick solution for streaming the upcoming 20/20 Vitality Blast series. They partnered with Easel TV to launch their own service, tapping into their existing fan base.

The Challenge

Kent Cricket needed to go live quickly due to the approaching Vitality Blast series and aimed to have complete control and ownership of their streaming service. Additionally, they wanted to leverage their existing fan base to drive viewership.

The Solution

KentCricketPlay, powered by Easel TV, went live in just a week. A single team member managed everything using Easel TV's user-friendly dashboard, from design to streaming configurations.

The Impact

The quick setup enabled temporary, TV-quality streams for future events, while also providing the potential to develop a permanent service featuring both live and historical content. This approach caters to a wide audience and enhances the overall fan experience.

Conclusion

KentCricketPlay's quick launch and future potential make Kent Cricket a pioneer in PPV cricket streaming. The collaboration with Easel TV showcases how technology can elevate the fan experience.

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