Sky News UK

Sky News, a global leader in news broadcasting, faced an urgent need for a multi-platform digital solution after losing support from their previous OTT solution provider.

Easel TV's comprehensive streaming solution enabled Sky News to swiftly launch across multiple platforms, thereby streamlining content management, enhancing monetisation, and expanding audience reach.

Introduction

Sky News was confronted with the immediate challenge of retaining its digital presence across multiple platforms due to the sudden withdrawal of their prior service provider. Sky needed a fast, dependable solution that would enable monetisation and leverage existing Sky partnerships as well as to provide a platform for future growth.

The Challenge

Sky News required a swift deployment to minimise service disruption while expanding across multiple platforms to reach a wider audience. Monetisation through ad revenue was a key objective, and the team sought to leverage existing Sky partnerships to maximise impact and overall performance.

The Solution

Easel TV provided a robust, end-to-end streaming platform tailored for all major connected devices. The cloud-based integration facilitated a seamless transition, enabling Sky News to go live quickly and efficiently.

Monetisation and Reach

Easel TV's integrated advertising solution opened up new avenues for revenue, aligning with Sky News' monetisation objectives. Additionally, the digital footprint was expanded to seven key platforms, effectively broadening the audience reach.

The Results

Sky News successfully launched within a month, expanding its coverage across seven critical platforms to boost audience engagement. The efficient integration of advertising enabled effective and profitable content monetisation.

Conclusion

Sky News' decision to partner with Easel TV resulted in significant digital expansion, audience engagement, and revenue generation. This case study serves as a testament to the effectiveness of strategic partnerships between media organisations and technology providers like Easel TV.

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