Sky News UK

"Sky News' decision to partner with Leyra resulted in significant digital expansion, audience engagement, and revenue generation — a testament to the power of strategic partnerships between media organisations and world-class technology providers."

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Sky News UK, a global leader in news broadcasting, faced an urgent need to replace their OTT provider after their vendor withdrew support. The team required a fast, dependable platform that would minimise service disruption while simultaneously enabling monetisation, leveraging existing Sky partnerships, and providing a strong foundation for future digital growth. Expanding to a wider audience across multiple connected device platforms was a core requirement from the outset.
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The Solution

Leyra delivered a robust, end-to-end streaming platform tailored for all major connected devices. The cloud-based integration enabled a swift transition to the new OTT solution, allowing Sky News UK to go live quickly across seven key platforms — without disrupting the audience experience. Leyra's integrated advertising capabilities opened up new avenues for revenue generation, while streamlined content management tools gave the Sky News team full control over their digital output from day one.
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The Results

• Launched within one month of engagement, minimising any disruption to viewers
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• Expanded to seven platforms, significantly broadening audience reach and engagement
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• Monetisation activated from launch through Leyra's integrated advertising solution, delivering against Sky News' revenue objectives from day one
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About This Partnership

Sky News is a global leader in news broadcasting. Their need for a rapid, scalable, and commercially viable OTT solution led them to partner with what was then Easel TV — a platform that has since been integrated into Accedo One and now forms part of Leyra, the company created by the merger of Accedo One and Magine Pro. The technology and expertise that powered Sky News' digital expansion continues to be at the core of what Leyra offers broadcasters and media companies today.

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